PRINCIPLES OF MARKETING (Record no. 12609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00337 a2200145 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230301121936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230301b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, P. |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PEARSON |
| Place of publication, distribution, etc. | NEW DELHI |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | B.COM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BCOM | ILS/IMCE/IMS Library | ILS/IMCE/IMS Library | 02/28/2023 | ROYAL BOOK SERVICES | 727.50 | 7 | 658.8 KOT-P | F462 | 11/06/2024 | 10/21/2024 | 970.00 | 02/28/2023 | Book | 0553 | 17.02.2023 |
